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| Be "Swheat" to Your Cat... and the Environment. |
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 DETROIT LAKES, MN (05/13/02) – Each year, approximately 4 billion pounds of cat litter are thrown into landfills1. Most of that litter, an estimated 100,000 truckloads per year, is made from non-biodegradable clay that never decomposes. Moreover, many scoopable litters are made with silica and sodium bentonite for odor control and clumping. In contrast, Swheat Scoop® Natural Wheat Litter is an all-natural scoopable litter that’s made from naturally processed wheat. Its natural wheat enzymes work to eliminate rather than mask litter box odors. Clay-free, chemical-free and biodegradable, Swheat Scoop is naturally better for both cats and the environment.“With an estimated 34 million U.S. households owning cats, the problems associated with cat litter disposal are much larger than one may think,” said Mike Hughes, founder of Pet Care Systems, Inc., the makers of Swheat Scoop litter. “Consumers are concerned about the health of the environment as well as the overall health and well being of their cats. We created Swheat Scoop to provide cat owners with a naturally ‘green’ litter that’s both good for their pets and for the Earth.” Through a patented process, raw secondary wheat (not destined for the food chain) is pelletized, then crushed and strained to form tiny “crumbles”. The heat and pressure used in the Swheat Scoop production process activate the wheat’s natural enzymes that effectively eliminate odors. The wheat’s natural starches are also activated when exposed to moisture, allowing solid clumps to form for easy cleanup. Moreover, wheat makes for a neater litter that minimizes tracking around the house and doesn’t raise clay dust clouds when poured. Swheat Scoop doesn’t contain any chemicals or artificial flowery fragrances so it’s completely safe for kittens and cats as well as other animals in the household. And unlike most litters that never dissolve or decompose, Swheat Scoop is sewer/septic-safe and certified flushable. Swheat Scoop is available at neighborhood pet stores from coast to coast, as well as at national chain stores including Fry's Food & Fry's Marketplace, Petco, PETsMART, PET VALU, Kroger, Smith's Food & Drug, and Target. # # # 1Judd Alexander, In Defense of Garbage (Praeger, 1993) |
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| Contact: Genia C. Sdoukos, Account Manager Matrix Partners, Ltd. 566 W. Adams, Ste. 720 Chicago, IL 60661 Ph: 312-648-9972 x22 Fax: 312-648-9978 gsdoukos@matrix1.com |
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