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| Swheat Scoop Teams Up With Denver/Boulder Animal Welfare Organizations. |
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| Special Events and Retail Visits Planned DETROIT LAKES, MN (07/03) – Pet Care Systems, makers of Swheat Scoop® Natural Wheat Litter, has joined forces with the Denver Dumb Friends League and the Boulder Valley Humane Society to sponsor their pet adoption vans. These specially equipped “Pet Careavans” make hundreds of annual appearances at various festivals and events, as well at key retail locations throughout the Denver/Boulder metro areas. Through the promotion, an estimated 500,000 people will be exposed to Swheat Scoop and its messages each year. Everyone who visits the vans will receive  informational materials and a Swheat Scoop discount coupon.“The animal welfare agencies of Denver and Boulder are terrific organizations serving the very important function of getting thousands of animals into loving homes each year,” said Mike Hughes, PCS founder and President. “This promotion is a wonderful way to gain both additional exposure for our brand and to support the agencies’ efforts in the Denver and Boulder communities.” About the Denver Dumb Friends League Since 1910, the Dumb Friends League has been committed to the welfare of companion animals. Their motto is, "We speak for those who cannot speak for themselves," meaning companion animal friends. They provide shelter, food, veterinary care, love and attention for these animals, as well as education to the community. About the Boulder Valley Humane Society It is the mission of the Humane Society of Boulder Valley to protect animals from suffering and cruelty, to provide care for animals afflicted by neglect, abandonment and exploitation, and to enhance the lives of animals and people through education, adoption and compassion. The Humane Society of Boulder Valley is celebrating 100 years of serving the community. About Swheat Scoop® Natural Wheat Litter Swheat Scoop is a unique clumping litter that’s made from 100% naturally processed wheat. Manufactured with a patented process, its natural wheat enzymes work continuously to eliminate rather than mask litter box odors, and wheat starches form firm clumps quickly to make cleanups easy. What’s equally important, Swheat Scoop doesn’t rely on fragrances of any kind to cover up pet odors. It is clay-free, chemical-free and fragrance-free, as well as flushable and biodegradable. Because it is clay free, Swheat Scoop litter contains no silica or sodium bentonite. For more information, visit the company’s website at www.swheatscoop.com or call 1-800-SWHEATS (794-3287). ### |
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| Contact: Genia C. Sdoukos, Account Manager Matrix Partners, Ltd. 566 W. Adams, Ste. 720 Chicago, IL 60661 Ph: 312-648-9972 x22 Fax: 312-648-9978 gsdoukos@matrix1.com |
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