DETROIT LAKES, MN (07/03) – Bringing home a baby is stressful, and new parents are concerned about making everything in their home’s environment as clean and pristine as possible. From the low-VOC paint used on the walls of the newly painted nursery, to switching over to non-toxic cleaning supplies, many parents strive to introduce the newest member of the family to a house that is safe and chemical free. But what about the little things they may overlook, like cat litter?

"I'm amazed at the sheer volume of chemicals most people bring into their homes -- without even realizing it,” says pediatrician Dr. Alan Greene, M.D., Pediatric Expert for AmericanBaby.com and a member of the Clinical Faculty at Stanford University School of Medicine. “One of our important jobs as parents is to rid our homes of unnecessary chemicals that might harm our children. Thankfully, excellent natural, chemical-free alternatives are now available,” says Dr. Greene. One such alternative for those who own cats is Swheat Scoop® Natural Wheat Litter.

Many conventional litters are made of clay which contains chemical additives and flowery fragrances for odor control, as well as sodium bentonite for clumping. In contrast, Swheat Scoop is a unique clumping litter that’s made from naturally processed wheat. Through a patented process, its natural wheat enzymes work continuously to eliminate rather than mask litter box odors. Through the same process, wheat starches form firm clumps quickly to make cleanups easy. What’s equally important, Swheat Scoop doesn’t rely on fragrances of any kind to cover up pet odors. It is clay-free, chemical-free and fragrance-free, as well as flushable and biodegradable. Because it is clay free, Swheat Scoop litter contains no silica or sodium bentonite. All of these features make Swheat Scoop a logical alternative for new parents concerned with the purity of their newborn’s indoor environment.
Moreover, Swheat Scoop can be safely digested if accidentally swallowed. Its granular texture also means less tracking around the house, and it doesn’t raise a cloud of dust when poured. "Most parents think about baby-proofing their homes when babies begin to crawl, but ridding the home of chemicals that can be inhaled is important to do even before bringing your baby home from the hospital," says Dr. Greene. Swheat Scoop offers parents a safe, clean, chemical-free alternative.

Swheat Scoop Natural Wheat Litter is available at Bel Air, Bozzuto’s, Fry’s Food & Fry’s Marketplace, Giant Eagle, Ingles, King Soopers, Kroger, Nob Hill, Petco, PETsMART, Pet Supplies “Plus”, PET VALU, Raley’s, Scolari’s, Smith’s Food & Drug, Target, Whole Foods, and Wild Oats, as well as other fine grocery, neighborhood pet and natural food stores. For more information, visit www.swheatscoop.com or call 1-800-SWHEATS (794-3287).