Swheat Scoop Natural Wheat Litter

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	News Room.
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	Toddler-Proofing the Home Includes Removing Chemical Cat Litter.
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	DETROIT LAKES, MN (07/03) – In their insatiable efforts to explore their newfound world, kids will touch, taste and eat just about anything. From bugs on the floor to dirt outside the door, nothing is off-limits to their culinary curiosity. That includes everyday products that are often overlooked during the child-proofing process, such as cat litter. While any parent would be mortified to see their child playing in the litter box, kids do the darndest things! It’s up to parents to make their children’s environment as clean and chemical-free as possible. "I'm amazed at the sheer volume of chemicals most people bring into their homes -- without even realizing it,” says pediatrician Dr. Alan Greene, M.D., Pediatric Expert for AmericanBaby.com and a member of the Clinical Faculty at Stanford University School of Medicine. “One of our important jobs as parents is to rid our homes of unnecessary chemicals that might harm our children. Thankfully, excellent natural, chemical-free alternatives are now available,” says Dr. Greene. One such alternative for those who own cats is Swheat Scoop® Natural Wheat Litter. Many conventional litters are made of clay which contains chemical additives and flowery fragrances for odor control, as well as sodium bentonite for clumping. In contrast, Swheat Scoop is a unique clumping litter that’s made from naturally processed wheat. Through a patented process, its natural wheat enzymes work continuously to eliminate rather than mask litter box odors. Through the same process, wheat starches form firm clumps quickly to make cleanups easy. What’s equally important, Swheat Scoop doesn’t rely on fragrances of any kind to cover up pet odors. It is clay-free, chemical-free and fragrance-free, as well as flushable and biodegradable. Because it is clay free, Swheat Scoop litter contains no silica or sodium bentonite. All of these features make Swheat Scoop a logical alternative for new parents concerned with the purity of their family’s indoor environment. Moreover, Swheat Scoop can be safely digested if accidentally swallowed. Its granular texture also means less tracking around the house, and it doesn’t raise a cloud of dust when poured. "Why choose a product that might expose your child to chemicals?" says Dr. Greene. Swheat Scoop offers parents a safe, clean, chemical-free alternative. Swheat Scoop Natural Wheat Litter is available at Bel Air, Bozzuto’s, Fry’s Food & Fry’s Marketplace, Giant Eagle, Ingles, King Soopers, Kroger, Nob Hill, Petco, PETsMART, Pet Supplies “Plus”, PET VALU, Raley’s, Scolari’s, Smith’s Food & Drug, Target, Whole Foods, and Wild Oats, as well as other fine grocery, neighborhood pet and natural food stores. For more information, visit www.swheatscoop.com or call 1-800-SWHEATS (794-3287). ###
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	Contact: Genia C. Sdoukos, Account Manager Matrix Partners, Ltd. 566 W. Adams, Ste. 720 Chicago, IL 60661 Ph: 312-648-9972 x22 Fax: 312-648-9978 gsdoukos@matrix1.com
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